NiziU extends its fashion campaign as H&M ambassadors
Written on: February 16, 2021
After their successful debut, the girls from NiziU added achievements to become the face of H&M. The new brand ambassadors will launch more surprises with a second clothing collection.
It was recently announced that for the first time female idols would take on the role of fashion ambassadors, becoming models for the new H&M campaign that will be shown throughout Asia. The multinational chain of Swedish origin announced that the garments shown in the previous videos starring the idols are only the first part of the collection.
Currently, the stores in 8 Asian countries (including Japan) are already decorated with the image of the NiziU girls, what will they show us soon through this alliance?
Volume 2 of the NiziU collection for H&M
In addition to the photos and clips where the idols model the H&M clothes, NiziU prepared some clips that excited their fans. Through them, the girls chose Rio as the fashion leader within the group and although she did not vote for herself, most of them showed the girl's good taste.
H&M will soon show the first glimpses of the second part of its collection alongside the J-Pop idols but promises to experiment through different styles and concepts, as well as launch collaborative products with the girls that will be released in limited batches.
Very soon NiziU will also release new tunes, the idols have already revealed the first teasers for Taking a Picture.
